You can if you so desire, make a video with a webcam or a flip cam but good luck and I hope your brand can take it. This article is squarly aimed at those who want to get a more professional outcome from a consumer level budget. These are not cameras we would use on a professional level but that is not to say they wont turn a good result for you.
There are just too many consumer cameras out there for me to be specific about a brand or model you should buy. However, I can help guide you on what to look for to get the best out of a consumer video camera. there are some key elements you might want to consider when building your shopping list.
Most current consumer video cameras already come as High Definition (HD) as standard and provide excellent picture results but the quality of your business video will not be determined by the camera and HD alone. If you want to make a video that people will endure you will need to think about sound and light also.
The built in mics on a consumer video camera are fine for your home movies but if you are delivering a message worth listening too then you need to consider an add on mic because you want to get a mic as close to the subject as you can.
At the consumer level, microphones connect to the video camera via a 3.5 audio jack so when you look in to buying a new video camera you want to make sure the specification includes a socket for plugging in a 3.5 jack. Even then, you are limited to one microphone unless you purchase an adaptor like a Beachtek but I will cover that another day.
Mics in themseleves is a big subject and you can get a huge range of types and quality. What you buy depends on the video you want to make and the budget you have available. If this is a subject of interest then leave a comment at the end and if more information is needed I will write something up.
The next aspect I would encourage you to consider would be manual focus. If you are filming on an autofocus camera (especialy in fairly low light) then you could find the camera struggling to fix it’s focus on the main subject. This can be extremely distracting to your viewer which is likely to result in them not watching the whole video which kind of defeats the objective.
Both the mic jack and manual focus will add to the cost of the camera but I feel if you are making the video for business purposes which in turn is designed to return you business, then you need to be making this investment to get the right results.