If you are new to video production you may well be wondering how much a video will cost before providing us with a brief of your requirements. That is absolutely understandable but the truth is, it is very difficult to give an accurate answer unless we know what you want in your video. So to help resolve this for you we thought it might help if we provided a guide to what is involved.
Think of it as being a bit like buying a new car. The price you pay will depend on the size of the engine, the feature list, choice of wheels and gearbox. Even the colour of the car can make a difference. You have to define the specification of the car you want before anyone will give you a price.
Alternatively, you can first set your budget and buy the best car you can for that figure although even then you will probably have a mental picture of what you would hope to purchase for your money.
It’s exactly the same with a video production.
The cost of a video is dependent on a number of factors such as what the video is about, what you put in it, how complex it is, what equipment and resource is required and how long it takes to film and edit.
Just as you might draw up a spec of the car you want to buy, a production company need some kind of brief of what video you want made. You might not yet know exactly what you want so we can help you with that too. We can provide ideas for a video from scratch, flesh out any existing thoughts you already have or you can pick from our standard packages.
Once we have a basic brief we can work out roughly what crew to use, what equipment we will need and how long it will take to film and edit everything. The outcome at this point is a guide budget.
The following list is some of the elements that might impact on the cost of a video if they were to be included.
- What are the main elements to be filmed?
- Will you need Graphic animations (maybe to show an internal mechanism)?
- Is there to be a voice over used to narrate the main story of the video?
- Can all the video be shot in one location on same day?
- How many things to be filmed at the same time?
- Describe what will need to be filmed. Some things like presentations are best filmed from two different cameras.
- Will you want music added to the video. At the beginning and end or all the way through?
- Do you need text to be placed on-screen to explain or annotate things in the video?
- How long is the video likely to last?
- Will the video include screen recordings of software?
- If the content is interviews, how many interviews will there be?
- Is the filming to be done indoors or outdoors?
- Do you wish to use actors?
The brief does not have to be completely accurate from the start. We can start with a guide range of costs and gradually refine the brief and budget as we go. The more defined your brief is, the more specific the budget can be. You can request a copy of our video brief template through our Contact Us Page.
Just as air conditioning in your car will add to the quality of the journey but is not critical to getting from A to B, there are some elements to a video production that are not critical but will make a positive impact on the quality of the final production.
In these situations we will add them as options for you to consider. Whether you choose to include them comes down to available budget and how important the quality of the production is to you.
If you are considering a video production and require more information then please Contact us