Videos aimed directly at Graduates thinking about their 1st career move is a great way to get your organisation to stand out from your competition. By opening up your doors to show interested graduates what your business is like and what experiences they will gain by working with you has proved to be an effective tool in attracting the best graduates.
Produced for two corporate companies to show the experiences, placements and development available to graduates to encourage some of the best graduates to apply to join their organisation.
Examples 1 & 2 are just two from a series of graduate recruitment videos filmed to help promote the International Graduate Development Program of our client, BG Group, a world leader in natural gas.
The videos were filmed to capture the experiences of staff who had been through or were on the graduate development program. The videos are places on the graduate recruitment pages of our clients website.
Recruitment video need not be expensive to do. Each of these videos were filmed on one camera with only the existing lighting of the environment to deliberately achieve a natural look rather than something over produced. By taking this approach we could keep the costs down and the outcome honest.
To provide a more current look the video was shot on a Digital SLR – Canon 7D.
Example 3 is also one in a series of videos but the approach was slightly different. We worked to quite strict brand video guidelines which even dictated the camera, lighting and background colouring. For me the end result looks really nice but just doesn’t feel so relaxed. It’s an outcome of putting staff in a formal interview setting especially when you use video lighting.
If you would like to discuss a graduate recruitment video for your organisation then please contact us here