Video Production

Backdrops for video in the office

A common problem for companies filming interviews in their office is finding a suitable location that offers a good backdrop. Filming against a grey wall is a tad uninspiring but a good back drop can make a big difference so I thought I would offer some quick and inexpensive tips to creating a suitable backdrop for your next video.

The first thing to do is see if you can find a quiet and bright meeting room / space where you can position your subject with as much space as possible behind them. If the backdrop is a wall you could perhaps paint it a brand colour so you know you always have a suitable filming location. However, as a suitable meeting room is not always going to be possible I have provided some alternative ideas below.

Before we get in to alternative backdrops, I would encourage the filming be done with a camera such as a Digital SLR like the Canon 7D or a Video camera like the Canon C100 or C300 which enable you to more easily soften (put out of focus) the background so you can’t really see any of the details behind the person speaking. Example video of interview in this style. This out of focus idea can be difficult to visualise as you walk around your office but the right camera will see it very differently to your eye so I have used various pictures in this article to demonstrate what I mean.

Video backdropA backdrop I really like is an open office falling away behind the subject. It often adds colour and interest as well as a bit movement without being too distracting.If you have an office with a glass wall overlooking the open plan office this will provide the added benefit of some sound proofing too.
Video backdrop - branded wallIf you are limited to space and you are forced to use a corridor as your set then rather than work flat on to the wall, try to position the subject so the wall behind can run off at an angle to provide perspective.If it is likely to be used often then how about painting the wall in a brand colour and even putting up your company logo?
Video backdrop - FurnitureIt might sound messy but given enough space in the background, some simple but effective options might be to include some brand colour chairs, green plants and maybe a bright abstract picture on the wall can work too. As long as it is clean and tidy it can provide a pleasing informal look.
Video backdropIf you don’t want to go to the expense of painting a wall then an option is to use natural outdoor light to place some colour on to the wall. In this case we achieved a nice cool blue tone provided from natural light on to a boardroom partition wall to balance the the warm skin tones of the subject.
Video backdropNatural light is not always easy to find or control so you might be better to invest in a bright table lamp or spotlight that can throw some light at an angle on to one of the rear walls to add some interest too.
Video Backdrop - Window viewEven views through windows can offer an interesting backdrop but be aware that if the sun is out the background of a window will often be too bright and leave your subject in silhouette. Unless you have some great lighting this might not work for you.
Video backdrop - Window viewWindows dont have to be looking outside either. A view over a central atrium can work well too. In this case the backdrop was bright with a cool blue light bouncing off shiny surfaces and glass.The escalator offered some movement and interest in the background without being too distracting.
White Screen VideoLastly, if you know what you are doing you can always go minimal and film against a white wall or screen. This enables you to film pretty much anywhere that you can put up a screen but be warned, if you don’t have the right lighting this can be tricky to do. Read our post on white screen video here.Good luck with finding your best spot but contact us if you have any questions.


Using Videos to Help Your Graduate Recruitment

Graduate Recruitment VideoWhat makes your business different from others? How do you attract the best people to come and work for you? Have you thought about creating a Graduate Recruitment video?

We’ve created a number of these videos for our clients. They are all looking to recruit graduates and know that they need to do something a bit different, to make their businesses stand out. They are both competing with many other companies, for the pick of the crop of graduates.

Our clients have decided to use videos to entice graduates to apply for jobs with them. They use videos to show the sort of company they could join. The client companies are very different, so we have created very different videos, based on who they are and who they are looking to attract.

One of our clients sends graduates around the world on four different placements. We’ve created a series of informal films, where we speak to employees on the graduate program about what they get from it. We’ve also created a lively video to promote the graduate program and the key benefits of joining it.

Another client is a global finance company. They were looking to fill IT and analyst jobs. To give potential applicants an idea of the business, we filmed current employees at work and interviewed them on camera, so they could talk about what they do. It gives potential graduates a real feel for what it will be like to work there.

Click here to see examples of the graduate recruitment videos we’ve created.

How will you make your business stand out and attract the best talent? Talk to us today to help you produce a video for recruiting the best graduates to your business.

How Do You Create An Online Presence With Videos?

Do you have an online presence? Can your clients and prospects find your business when they’re looking for a solution to their problems? These days, it’s vital for all businesses to have a presence online, no matter what business you’re in. One of the simplest ways to create this presence is through videos. Here are some of the issues you need to consider.

Provide answers. Many people search the internet for answers to their questions or solutions to their problems. Providing the answers they’re looking for can help build your reputation. ‘How to’ and training videos show up well in Google searches, so think about how you can use them for your business. What tips or advice can you give to viewers?

Where do you put your video? Your videos need to appear on your website and there are hosting sites you can use for storing them. YouTube and Vimeo are the two main sites I recommend for hosting (others are available!) The one you use depends on what you need, the number of videos you want to host, how long they are and a number of other criteria. Even if you self-host your videos, you should also consider using a site such as YouTube or Vimeo, to make it easier for more people to find your videos and help build up your online presence. Click here to read more about the benefits of both YouTube and Vimeo.

Help people find you. Make sure you optimise your videos so that they can be easily found by the search engines. Include keywords (phrases that people search for, which are based on their problem) in the title of the video, the description and tags. If your videos are training tips on how to use your products, and your customers know where to find them, then you don’t need to worry about this too much. However, optimisation is vital if you’re using your videos for sales or to drive traffic and visitors to your website. Click here to read my blog post about optimising your videos.

How will you use videos to create an online presence for your business?



Create Your Video Plan for 2014

Successful marketing needs to be carried out on a regular basis. It also needs to be integrated, with all the different marketing you do pulling in the same direction. If you use videos as part of your marketing mix, you need to plan how best to use it, to get the best effect. Now is a great time to plan your marketing for 2014 and in particular, how you’re going to use videos as part of the mix.

Here are some tips to help you create your plan.

  • Key dates. What special events will take place this year? Will your business have a birthday or anniversary to celebrate? If so, put the dates into your diary now and think about how you can use videos to promote the events in advance. Also think about how you can use a camera on the day – why not ask some of your clients for testimonials as they enjoy a glass of bubbly to celebrate your success?
  • Top tips. What advise can you give away to clients and prospects? By thinking about what people need to know about what you do, you can plan to film a ‘tip’ each month. It could coincide with publishing your newsletter or blog. Should I be filming myself telling you this, instead of asking you to read it?!
  • Industry news.  Certain businesses need to carry particular tasks at certain times of the year. If you recruit graduates, you might need a really good recruitment video to attract the cream of the crop. Think about when you’ll need to do this during the year, so you can plan it into your schedule and get it done in plenty of time.
  • Client testimonials. Think about specific products or services you want to promote. Then ask a client to give you a testimonial for each one, saying why they work with you and what benefits they receive.

How will you use videos to promote and grow your business this year?