Mar 13
Do you have an online presence? Can your clients and prospective clients find your business when they’re looking for a solution to their problems? These days, it’s vital for all businesses to have a presence online, no matter what business you’re in. One of the simplest ways to create this presence is through videos. Here …
Permanent link to this article: http://www.sousproductions.com/how-do-you-create-an-online-presence-with-videos/
Jan 22
YouTube is the second busiest search engine in use today. It’s where a lot of people now go to find answers to their questions. If you’re putting your videos onto YouTube, you need to make it easy for as many people as possible to find them. Here are a few tips to help you help …
Permanent link to this article: http://www.sousproductions.com/youtube_video_optimisation/
Jan 09
For really effective marketing, you need to measure it, so that you know what works and what doesn’t. The effectiveness of videos on your website, to promote your business, is simple to measure. Here are some numbers for you to consider: Adding a video to your website makes your site 6 times more likely to …
Permanent link to this article: http://www.sousproductions.com/video_roi/
Jan 07
Testimonials are a great way to grow your business. If you ask your clients to tell others why they work with you – what benefits and value they get and what they like about you – you’ll find it much easier to persuade prospective clients to work with you. You could use written testimonials, but …
Permanent link to this article: http://www.sousproductions.com/video-testimonials-better-than-written-ones/
Dec 19
Successful marketing is carried out on a regular basis and is integrated – with all the different marketing you do pulling in the same direction. If you use videos as part of your marketing mix, you need to plan how best to use it, to get the best effect. As we near the end of …
Permanent link to this article: http://www.sousproductions.com/create-your-video-plan-for-2013/
May 11
Video programmes are often produced to a tight budgets. Scriptwriting, even as a critical component of the production, invariably takes place in-house. The approach may save money, but at what cost? Small Economies All too often, a good video programme could have been a truly excellent video programme if the script had been handed over …
Permanent link to this article: http://www.sousproductions.com/video-production-scripts/
Feb 20
One of the recent developments in the video production world has been the capacity of Digital Stills Cameras or Digital SLR’s like the Canon 7d to record stunning video as well do their day job of taking photographs. Without going in to technical explanations that I dont understand, high end professional Digital SLR cameras, (and I …
Permanent link to this article: http://www.sousproductions.com/digital_slr/
Sep 24
There are just too many consumer cameras out there for me to be specific about a brand or model you should buy. However, I can help guide you on what to look for to get the best out of a consumer video camera. There are some key elements you might want to consider when building your short list.
Most current consumer video cameras already come as High Definition (HD) as standard and provide excellent picture results but the quality of your business video will not be determined by the camera and HD alone. If you want to make a video that people will endure you will need to think about sound and light also.
Permanent link to this article: http://www.sousproductions.com/making-your-own-video-video-camera-tips/
Mar 07
On the basis that no-one probably knows more about how to use your products than you, have you thought about making a “How to video” to grab some product interest from your prospects and customers online.
Permanent link to this article: http://www.sousproductions.com/create-how-to-videos-about-your-product/
Feb 24
Don’t just tell the client to come along and get them to answer some questions and hope it will work on the day. You need to think very hard about what questions you are going to ask and how you word the question to ensure you get the answer you want.
Here are Sous Productions top 10 tips for getting the best out of your staff / client interviews on camera.
Permanent link to this article: http://www.sousproductions.com/10-tips-get-the-best-from-a-referral-video-interviewee/
