I’ve written before about creating video testimonials – an ever popular, audio and visual way of showing what your clients get from working with you – so here are some quick tips to get you going and to help you get it right.
- Location, location, location. If you want to film more than one of your clients, save time and money by getting them together at the same time and location. Think about inviting them all to your offices on the same day. Make an event of it, by putting on a bit of lunch or a free seminar for your clients. If you’re already running a seminar or celebration event, to which your clients have been invited, do the filming on the same day.
- Formal vs informal. Formal interviews can give a really professional look – as in the video we created for Wilson Partners but the lights and crew can make it a bit more stressful for your client. You might find it easier to persuade nervous clients to be filmed If you create a more relaxed, informal style of filming with no lights, Click here to watch a more informal style of testimonial
- What do you want clients to say? Spend some time planning the questions you will ask your clients. Think about the objective of your video – what do you really want the viewers of the video to hear? When you know this, you’ll be able to work out the questions you need to ask. It can help if you tell your clients what you’ll be asking them in advance, so they have a chance to think about this before they arrive but encourage them not to script the answers. it will come over as unnatural and it often stresses them when they cant remember the answer word for word. Much better if they answer off the cuff!
Spend some time planning how, where, what and who you’re going to film and your clients will help you create a really powerful tool to grow your business and find even more happy clients.
How will you create a video testimonial for your business?
Contact us for more information on making a testimonial video for your company.
January 22, 2013 | Posted in "How-to" video, Case study video, Corporate video, Hints and tips, On-line video, promotional video, Showreels, Video for Business, Video marketing, YouTube video | By Duncan
YouTube is the second busiest search engine in use today. It’s where a lot of people now go to find answers to their questions.
If you’re putting your videos onto YouTube, you need to make it easy for as many people as possible to find them. Here are a few tips to help you help searchers find your YouTube video.
- YouTube Video title – include juicy keywords that people are searching for. Including the word ‘video’ is always a good idea and keep your title to 12 words or less.
- Tags – you can include tags in your YouTube videos. Make sure they are relevant to the content of your video and what people are searching for. Include at least 5 tags with each video.
- Video description – tell searchers why they should watch your video by writing an attention grabbing description. The description is what shows up in the list of search results, so you need to encourage people to click on your video instead of someone else’s. Put the most relevant information first, as only about the first 100 characters appear in YouTube searches.
- Use your YouTube videos as an SEO (search engine optimisation) tool by creating links back to your website. The more back links your website has, the higher it will appear in searches.
- YouTube likes videos with interaction. Encourage your colleagues and clients to ‘like’ and share your videos, as this will give your YouTube videos high rankings in searches.
- Create a YouTube channel for all your videos. Make sure your page reflects your company brand, with your logo and colours. Add some information about your business and a link to your website and social media pages.
Well produced videos are a great way to promote your business. Store them on YouTube so that prospective clients can find them and get to know more about what you do and how you can help them.
How do you use videos to promote your business?
One of the recent developments in the video production world has been the capacity of Digital Stills Cameras or Digital SLR’s like the Canon 7d to record stunning video as well do their day job of taking photographs.
Without going in to technical explanations that I dont understand, high end professional Digital SLR cameras, (and I am talking £800 for just the camera body and no lens) come with a full frame sensor which are the same size as the image area of 35mm film and as such can achieve high quality “film like” video acquisition for a fraction of the cost of an equivalent full frame sensor video camera.
The combination of this large sensor and being able to use interchangeable, lenses gives us control of how much of the image is in focus. The technical term for this is depth of field but use the images below to see how a shallow depth of field results in only a small area of the image to be in focus. This is nigh on impossible to achieve with a HD video camcorder of the same price range. They simply dont have the same size of sensor and you cant change the lens to something more suitable for the job.
This shallow depth of field is widely used to great effect in high end TV productions and in particular cinema films so that your eye is less easily distracted by irrelevant detail. Conversely it helps draw your attention to the important elements in the scene.
Next time you sit and watch the TV and / or a film, see how many times this is used to good effect.
Up until the last year or so this just wasn’t something you would see in budget conscious corporate video productions because the video cameras simply couldn’t achieve it. When vidoegraphers started to realise what full sensor stills cameras could achieve then things started to become more exciting and that is why we are telling you about it now.
Of course, it would be too good to be true. Well, actually it is true but it isn’t the full picture, if you will excuse the pun. At the end of the day the digital SLR is only a stills camera. It isn’t configured to act like a full video production camera so there are some important compromises we have to take in to consideration.
For a start, there is the issue of recording audio. For a lot of video productions audio is absolutely critical to get right, especially interviews, but this an area of real shortcomings with a stills camera like the Canon 7D. Sure it does do audio but it doesn’t do managed, professional audio. It has a small onboard microphone and a 1/8-inch microphone input which simply isnt good enough for professional interviews.
Sous Productions approach is to use an independent audio recording device. Either a dedicated audio recorder or possibly a 2nd video camera that handles professional audio and then sync the audio and video together at the edit stage. A bit of a faff but personally I think it’s worth it for the end results.
After audio we get down to what are mostly just inconveniences that we accept and find a way around. Remember, a digital stills camera is not a professional video camera and we shouldn’t expect it to perform entirely like one.
What we do get though is stunning video and that “film like” picture quality we long for. The results, if used in the right hands can add incredible video production values to what might otherwise look pretty unspectacular for that price bracket. The alternative is to invest in some very expensive video cameras that are not cost effective for a lot of the current swell in SME companies looking for an inexpensive video production.
My conclusion is that for a lot of jobs the Digital SLR is a very useful addition to the corporate video tool kit. You have to appreciate it’s limitations but must also sell it’s virtues. We love the results we can achieve for our clients and we would hope you love them too.
If you would like to know more about how we can incorporate the benefits of a camera like the Canon 7D Digital SLR in to your business video production then please get in touch.
As always, we look forward to being able to help you.