Video testimonials are very popular at the moment and for good reason. They are a great way to show your prospects why you are a good firm to do business with.
Matt Hopper recording a voice-over
A video of your clients saying good things about you is extremely compelling and a great way to convert prospects to customers.
When budget is tight then companies tend to keep the video to just the clients talking. While they do still work they can come over as a bit flat and lacking in interest.
Here are a few things you can do to enhance your client referral video:
- Add in images or video of your company or your products to add context to what is being said by your clients.
- Consider adding in some comment from you the business leader or some of your staff. It’s OK to include yourself in the video as long as it isnt just you.
- Add in a low background music track (royalty free) to add some interest and tempo to the video.
- Use a professional voice-over to fill in some key marketing messages and provide the video with some story and structure. It doesnt need to be very much voice-over. Just enough to add some interest and story line.
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