A properly, professionally created video may seem like an expensive way of promoting your business. But used properly, it can be a very effective marketing tool. If you’re worried about the cost, and need to know more about the return on investment (ROI) you might receive, here are some numbers for you to consider:
- Adding a video to your website makes it six times more likely to convert a visitor who is ‘just browsing’ into a paying customer
- Only 20% of web visitors will read the majority of the text on a website, while 80% will watch the same content when it’s presented in the form of a video
- Your company website is 50 times more likely to be ranked on the front page of Google if it contains video
- Retail site visitors who watch a video stay two minutes longer on a site on average and are 64% more likely to buy than other visitors.*
So how can you see what effect a video has on your website and your business?
You can see how visitors behave on your website with tracking programs like Google Analytics. It tells you which pages are visited the most, how long a visitor stays on a particular page and how often (or how much of) your video is viewed. Sites like YouTube and Vimeo also give you quick ways to see how many people access your video over a period of time, so you can measure your ROI. By understanding how your prospective customers react to your video and then behave on other pages on your website, you can continue to develop your marketing and make it more effective.
Are you using videos on your website yet? How do you measure the effectiveness of your marketing?