Do you have an online presence? Can your clients and prospects find your business when they’re looking for a solution to their problems? These days, it’s vital for all businesses to have a presence online, no matter what business you’re in. One of the simplest ways to create this presence is through videos. Here are some of the issues you need to consider.
Provide answers. Many people search the internet for answers to their questions or solutions to their problems. Providing the answers they’re looking for can help build your reputation. ‘How to’ and training videos show up well in Google searches, so think about how you can use them for your business. What tips or advice can you give to viewers?
Where do you put your video? Your videos need to appear on your website and there are hosting sites you can use for storing them. YouTube and Vimeo are the two main sites I recommend for hosting (others are available!) The one you use depends on what you need, the number of videos you want to host, how long they are and a number of other criteria. Even if you self-host your videos, you should also consider using a site such as YouTube or Vimeo, to make it easier for more people to find your videos and help build up your online presence. Click here to read more about the benefits of both YouTube and Vimeo.
Help people find you. Make sure you optimise your videos so that they can be easily found by the search engines. Include keywords (phrases that people search for, which are based on their problem) in the title of the video, the description and tags. If your videos are training tips on how to use your products, and your customers know where to find them, then you don’t need to worry about this too much. However, optimisation is vital if you’re using your videos for sales or to drive traffic and visitors to your website. Click here to read my blog post about optimising your videos.
How will you use videos to create an online presence for your business?