I’ve written before about creating video testimonials – an ever popular, audio and visual way of showing what your clients get from working with you – so here are some quick tips to get you going and to help you get it right.
- Location, location, location. If you want to film more than one of your clients, save time and money by getting them together at the same time and location. Think about inviting them all to your offices on the same day. Make an event of it, by putting on a bit of lunch or a free seminar for your clients. If you’re already running a seminar or celebration event, to which your clients have been invited, do the filming on the same day.
- Formal vs informal. Formal interviews can give a really professional look – as in the video we created for Wilson Partners but the lights and crew can make it a bit more stressful for your client. You might find it easier to persuade nervous clients to be filmed If you create a more relaxed, informal style of filming with no lights, Click here to watch a more informal style of testimonial
- What do you want clients to say? Spend some time planning the questions you will ask your clients. Think about the objective of your video – what do you really want the viewers of the video to hear? When you know this, you’ll be able to work out the questions you need to ask. It can help if you tell your clients what you’ll be asking them in advance, so they have a chance to think about this before they arrive but encourage them not to script the answers. it will come over as unnatural and it often stresses them when they cant remember the answer word for word. Much better if they answer off the cuff!
Spend some time planning how, where, what and who you’re going to film and your clients will help you create a really powerful tool to grow your business and find even more happy clients.
How will you create a video testimonial for your business?
Contact us for more information on making a testimonial video for your company.
Last year I was approached by two companies at pretty much the same time, with the same objective. Graduate Recruitment. They both knew that they needed to do something a bit different, to make their businesses stand out. They were both competing with many other companies, for the pick of the crop of graduates.
Both companies had decided to use videos to entice graduates to apply for jobs with them. They wanted to use videos to show the sort of company they could join. In principle the videos achieve the same thing but I wanted to highlight the two different styles we used.
Company One is a global finance company.
They were looking to fill IT and analyst roles. To give potential applicants an idea of the business, we filmed current employees at work and interviewed them on camera, so they could talk about what they do.
The approach for this video was quite formal with the video being produced against a structured brand guideline. See example Graduate video.
The approach was to film interviews with graduates on the graduate development program within informal locations around the business and to keep the production more relaxed and natural by avoiding the use of video lighting equipment. See examples of different approach.
In addition to the informal interviews we also created an upbeat video to promote the graduate programme and the key benefits of joining it.
You can also see these videos embedded on the client website
How will you make your business stand out and attract the best talent? Contact Us to discuss using video to help drive interest in your business.
Sous Productions have created you an amazing video production about your business but now what do you do with it?
While there are many sites on which you can host your company videos, two of the most commonly used are YouTube and Vimeo. So which is the best one for you?
Well it is not for me to say what is best for your particular business but I can highlight a few points which might be important to your thinking.
Key things to consider:
YouTube is free but as a business, to use Vimeo, you need to have a business account which comes with a small fee. As all my readers are in business I think we need to look at the following key points on that basis.
- Vimeo has a smaller audience than YouTube. Is that important to you?
- As you enter both sites, Vimeo has a distinctly more professional look and feel.
- Vimeo has no adverts.
- Vimeo allows you to pick literally any frame from the video as the placeholder. YouTube offers only three random choices.
- Vimeo does not tend to have any inappropriate videos presented alongside the video you are watching
- Vimeo videos are not thought to be ranked as highly as YouTube videos in internet searches.
- Vimeo does not currently allow you to upload a transcript or caption file like you can on YouTube.
- YouTube is considered the second most used search engine on the web so gets a lot of traffic and more people are likely to find your videos.
- YouTube displays other videos when your video finishes. These could sometimes be inappropriate to your viewers or maybe worse, they could be your competitor’s videos.
- YouTube and Vimeo both offer a whole range of very similar tools such as being able to add enhancements, view analytics, tailor the video player, embed and share your videos. They are both good but just approach the options slightly differently so for those elements it will really come down to which approach you prefer.
- Vimeo has a more extensive set of options for managing your videos such as Portfolios, Channels and Albums allowing you to adjust privacy settings and add branding and descriptions to them.
YouTube does a great job for most companies and I really don’t think you could be without it if you are keen for your video to be found through internet searches.
YouTube is free so it is almost a no brainer. However, you will have to accept some consequences. Most importantly your video will sit within a massive database of videos from all corners of the world across all sorts of topics. Not all of them will be of the quality of yours!
If you are a company interested in projecting a professional brand presence then YouTube might sometimes give you palpitations like when the end frame of your video promotes the latest teenage prank or the hottest new gangster rap video or worse still, a video belonging to your competitor.
As a business, the monthly fee on Vimeo shouldn’t really be an issue. In return for the fee you really do get a lot of excellent benefits.
I find the general look and feel of Vimeo much cleaner and more professional. The video content presented on Vimeo is also typically of a higher standard. You have much greater control over how you organise and present your videos all of which helps you maintain brand control.
For me I have ended up using both products for specific reasons. I use YouTube for search ranking and for any video that needs captioning (also helps with SEO) but I use Vimeo to provide me with a more controllable visual presence for my videos when I provide clients with links to view a video or specific album.
Good luck with your search.
Let me know if you use YouTube or Vimeo and which you prefer and why?
Testimonials are a great way to grow your business. If you ask your clients to tell others why they work with you – what benefits and value they get and what they like about you – you’ll find it much easier to persuade prospective clients to work with you.
You could use written testimonials, but I believe that filmed ones are much more powerful and have more impact. Why? There are a number of reasons.
- If your clients have taken the time to think about what they want to say to camera, you know that they mean it. If they’ve taken time out of their busy day to be filmed, you know that they are happy working with you and want to tell other people about you. Just writing down some nice words about you would be easy to do and doesn’t take much time. A video testimonial will be far more authentic to the viewer because you can’t change what someone says to camera, as easily as you can change words that are written down. You can write a testimonial yourself and put your client’s name to it. On camera, if they don’t want to say something they won’t and if they say something they don’t believe it will not come across as authentic.
- Video testimonials are far more engaging than written ones. This is because they appeal to more of your senses. With a written testimonial, you have to rely on just the words and how the reader interprets them. With a video, you have far more than just the words with which to get your message across. You need to think about both the visual and audible aspects of your video and what you are trying to achieve from them.
Visual and audio impact in one go
With video testimonials you can use both text and images to create a visual representation of what’s being said. Changing what’s on screen will hold your viewers’ attentions for longer. Show different people within your office, to allow viewers to get a feel for your business and what goes on there. Show viewers how your product works.
Asking one of your clients to talk to camera about your business allows your viewers to hear exactly ‘how’ they think of your business, as well as ‘what’ they think of it. Their enthusiasm will come across so much better than through written words. If they really love working with you, it will come across in what they say, not just from what they say but their tone of voice too. Using music in your videos helps create tempo and emotions and reaches the more auditory of your viewers.
Click here to watch a client testimonial we’ve filmed to see how we used all these different techniques to reach more of your senses and create a really engaging film and let me know what you think about it.
November 26, 2012 | Posted in "How-to" video, Case study video, Corporate video, Hints and tips, On-line video, promotional video, Uncategorized, Video for Business, Video interviews, Video marketing | By Duncan
Case study videos are a super effective way to promote your business.
Any kind of case study is a great way of demonstrating to prospective clients how you can help them in the same way.
It will show people the type of results they can expect from working with you.
Creating case study video is an even more effective way of spreading your message. A case study video will appeal to those who prefer to hear and see what someone else has to say, while a written case study can only be read so can be limited in its appeal.
An effective case study video needs to be well thought out and planned, to make sure that your client tells you exactly what you need to hear. If they are nervous about being filmed, having a structure will make the experience less of an ordeal for them.
A case study video is not the same as a testimonial video. A case study video is subtly more about the client that it is about you. Referral videos tend to be a series of clients talking about why they think you are good at what you do but a case study video is focused on one client and addresses the initial issue they faced in their business and how the solution (provided by you) is critical to what they do. A case study video will dive a lot deeper.
As an outcome, your prospects will develop empathy with your clients situation and appreciate the solutions you delivered. Challenges in business are common across many sectors, and reassurance will result from seeing similar issues or challenges in your case study example. Viewers will benefit from seeing how these challenges are being faced with the solutions you have created.
With that in mind, here are some questions you can ask:
- What was the problem you were struggling with, that prompted you to get in touch with us?
- Why did you choose to speak to us, instead of one of our competitors?
- What did we do for you? How did we solve your issue?
- What results did we achieve for you?
- How does that make you feel?
- Is there anything else you’d like to say?
There are lots of other questions you can ask; these ones are the basics that will help you produce a really effective case study that creates a story that your viewers can easily follow.
What do you do if you don’t get the answer you wanted? Ask the same question in a different way. You can keep doing this until you get the answer you were looking for – and you can edit out the bits you don’t want afterwards! Click here for question ideas.
Have you used video case studies to promote your business? Leave a comment here with a link to your video so we can see it too.