Sous Productions

Extending event reach and value. Live event recording and publishing.

Multicamera Live edit desk

Live editing and recording of presentation for playback later

Clients can save a significant cost and extend the value of events & conferences by utilising the power of a live multi-feed mixer and editing desk to capture everything that happens and removing the need for lengthy editing after the event.

At conferences, presentations and even small in-house meetings there is a significant amount of valuable information being shared but not everyone can attend these events so how do you extend the value of the information and knowledge being delivered?

We can provide you with the crew and equipment to capture everything that happens and either stream it out to remote audiences, live or we can publish it online for viewing post event.

audience_watching_audience_watching_presentation

Audience watching recording of earlier presentation

We can bring in all the media sources such as video camera feeds, presentation decks, live chat forums, social media etc etc and edit it live at the event. This live edit can then be recorded for later publishing as well as being streamed live to external audiences if required.

You can now broaden your audience to people who can not attend the live event and in doing so you extend the commercial value of the event too.

No longer do you have to try and get everyone to attend internal events which might incur significant travel and location costs. You can keep your events local and know that you still share the content with everyone as and when you want.

Events being run on a commercial basis do not have to rely only on attendees to the event. By publishing a live recording of the event you can achieve additional revenues through pay per view services.

Contact us here for your next event.

How long should my corporate video be?

On the one hand we are told videos are getting shorter. Viewers want us to get to the point. On the other hand people want to be entertained and informed.

So it’s no surprise companies are confused about what is right. How long should your next video be?

Yep, you guessed it. It depends.

We are told they have to be shorter because attention spans are shrinking. That sounds a tad nebulous to me and I don’t think this should define a video duration.

Very Short form video is gaining prominence because companies are starting to understand what does and doesn’t work and are learning how to deliver key information succinctly but short form videos are not a suitable solution for every business objective. Sure, if you want to grab interest then something short and punchy will work just like a tv advert will but when you want to explain something in more detail it just won’t work.

I hear too many companies trying to shoe horn videos in to a 60 or 90 second time frame as that is what they hear is the perfect duration and invariably it doesn’t work. My personal view is that video should be kept as short as it can be but that doesn’t have to be limited to 90 seconds. It should be as long as it takes to deliver your message to your intended audience. There is no ‘right’ answer because it depends on the context of the video but here are a few thoughts to consider.

Be succinct

What viewers don’t like is waffle. Don’t try to embellish your message. One of the best ways to do this is to employ the help of a script writer as they know how to create a story without fluffing it up.

Keep the video quality high

I remain confident that a large percentage of viewer drop out is down to the quality and content of the video not being good enough in the 1st place. Make sure you can see and more importantly hear what is being said. If you cant see the detail of the product or a persons face it is very distracting. If you cant easily hear what is being said then your not going to engage anyone.

Play to your audience

People will watch your video to the end if the content is relevant. I recently watched a 5 min tutorial video on YouTube and I didn’t turn off after 60 to 90 seconds. I watched it through to the end because it contained information I found informative.

I have also seen other videos on the same topic which were shorter but were badly filmed and full of waffle and I turned off. (See above two tips)

It’s not about you!

A lot of corporate videos created today are basically companies talking about themselves. That’s where your problems can start because nobody is really interested enough about your company specifically to sit through a video for very long if it is just about you, your products and services.

Be audience centric

Your audiences care mostly about their own problems and who can solve them. They want you to provide valuable information that will address their problem. Dont worry this still gets you business. By being the solution you gain credibility and trust which is an excellent starting point in establishing trust in your brand. An example of a twist on the popular testimonial format would be to base the video around your client not your own company. Let the client talk about the problem they experienced and how the solution (that you provided) has made life so much better for them. It doesn’t have to be a long video but if the content is compelling enough to the right audience then they wont be rushing to hit the stop button.

Offer some value

How-to’s, tips and tricks, industry updates, research… anything that provides value and helps the viewer in some way is what works but it might sometimes require a longer duration video content.

Make it modular

One way in which companies are addressing the attention span issue is to develop the content to fit a modular format and break down what would have been a 5 min or longer video in to a number of 1 min modules that your audience can dip in and out of at their availability allows. This is particularly helpful when you have a 60 min presentation. On seeing the duration of that long for a video, audiences will either not even try to watch or will certainly skip through. Break it down in to a number of shorter modules will get you much better viewing results.

Encourage subscribers

If you are producing content that your audience have specifically signed up to view then given that they already trust you then you will have more time for whatever it is you have to say.

Be inspiring

It’s not easy for some companies to make their products interesting. Some companies, Harley Davidson for example kind of have it easy (by the way, they have made some fantastic videos) because their brand is so strong but if you don’t have that product pull then you might consider developing content that leans more towards compelling, or inspiring, or thought provoking. Maybe talk about your support in the community, involvement in charity activity or investment in innovative technology. If you can achieve that then I think people will watch it, regardless of its length.

My tips:

  1. No video that is poor quality is going to get great viewing. Poor sound quality is the worst.
  2. Make as short as you can but dont shoe horn content in to a predefined time frame.
  3. Engaging a script writer might help avoid waffle.
  4. Be clear about the video you want to make – What, why and who for etc.
  5. Consider talking about solutions to problems rather than about your company specifically.
  6. If videos need to be long how about re-structuring in to a number of short modules?
  7. Help content like “How to” videos can usually get away with being a little longer (subject to waffle).
  8. Do you have a compelling, inspiring or thought provoking story to tell?

If you would like some help with making your next video production then please contact us for more information

Using Videos to Help Your Graduate Recruitment

Graduate Recruitment VideoWhat makes your business different from others? How do you attract the best people to come and work for you? Have you thought about creating a Graduate Recruitment video?

We’ve created a number of these videos for our clients. They are all looking to recruit graduates and know that they need to do something a bit different, to make their businesses stand out. They are both competing with many other companies, for the pick of the crop of graduates.

Our clients have decided to use videos to entice graduates to apply for jobs with them. They use videos to show the sort of company they could join. The client companies are very different, so we have created very different videos, based on who they are and who they are looking to attract.

One of our clients sends graduates around the world on four different placements. We’ve created a series of informal films, where we speak to employees on the graduate program about what they get from it. We’ve also created a lively video to promote the graduate program and the key benefits of joining it.

Another client is a global finance company. They were looking to fill IT and analyst jobs. To give potential applicants an idea of the business, we filmed current employees at work and interviewed them on camera, so they could talk about what they do. It gives potential graduates a real feel for what it will be like to work there.

Click here to see examples of the graduate recruitment videos we’ve created.

How will you make your business stand out and attract the best talent? Talk to us today to help you produce a video for recruiting the best graduates to your business.

How Do You Create An Online Presence With Videos?

Do you have an online presence? Can your clients and prospects find your business when they’re looking for a solution to their problems? These days, it’s vital for all businesses to have a presence online, no matter what business you’re in. One of the simplest ways to create this presence is through videos. Here are some of the issues you need to consider.

Provide answers. Many people search the internet for answers to their questions or solutions to their problems. Providing the answers they’re looking for can help build your reputation. ‘How to’ and training videos show up well in Google searches, so think about how you can use them for your business. What tips or advice can you give to viewers?

Where do you put your video? Your videos need to appear on your website and there are hosting sites you can use for storing them. YouTube and Vimeo are the two main sites I recommend for hosting (others are available!) The one you use depends on what you need, the number of videos you want to host, how long they are and a number of other criteria. Even if you self-host your videos, you should also consider using a site such as YouTube or Vimeo, to make it easier for more people to find your videos and help build up your online presence. Click here to read more about the benefits of both YouTube and Vimeo.

Help people find you. Make sure you optimise your videos so that they can be easily found by the search engines. Include keywords (phrases that people search for, which are based on their problem) in the title of the video, the description and tags. If your videos are training tips on how to use your products, and your customers know where to find them, then you don’t need to worry about this too much. However, optimisation is vital if you’re using your videos for sales or to drive traffic and visitors to your website. Click here to read my blog post about optimising your videos.

How will you use videos to create an online presence for your business?


 

 

What Return on Investment (ROI) Will a Video Bring You?

A properly, professionally created video may seem like an expensive way of promoting your business. But used properly, it can be a very effective marketing tool. If you’re worried about the cost, and need to know more about the return on investment (ROI) you might receive, here are some numbers for you to consider:

  • Adding a video to your website makes it six times more likely to convert a visitor who is ‘just browsing’ into a paying customer
  • Only 20% of web visitors will read the majority of the text on a website, while 80% will watch the same content when it’s presented in the form of a video
  • Your company website is 50 times more likely to be ranked on the front page of Google if it contains video

  • Retail site visitors who watch a video stay two minutes longer on a site on average and are 64% more likely to buy than other visitors.*

So how can you see what effect a video has on your website and your business?

You can see how visitors behave on your website with tracking programs like Google Analytics. It tells you which pages are visited the most, how long a visitor stays on a particular page and how often (or how much of) your video is viewed. Sites like YouTube and Vimeo also give you quick ways to see how many people access your video over a period of time, so you can measure your ROI. By understanding how your prospective customers react to your video and then behave on other pages on your website, you can continue to develop your marketing and make it more effective.

Are you using videos on your website yet? How do you measure the effectiveness of your marketing?

*Source: http://www.buzzom.com/2011/07/why-use-video-marketing/

Create Your Video Plan for 2014

Successful marketing needs to be carried out on a regular basis. It also needs to be integrated, with all the different marketing you do pulling in the same direction. If you use videos as part of your marketing mix, you need to plan how best to use it, to get the best effect. Now is a great time to plan your marketing for 2014 and in particular, how you’re going to use videos as part of the mix.

Here are some tips to help you create your plan.

  • Key dates. What special events will take place this year? Will your business have a birthday or anniversary to celebrate? If so, put the dates into your diary now and think about how you can use videos to promote the events in advance. Also think about how you can use a camera on the day – why not ask some of your clients for testimonials as they enjoy a glass of bubbly to celebrate your success?
  • Top tips. What advise can you give away to clients and prospects? By thinking about what people need to know about what you do, you can plan to film a ‘tip’ each month. It could coincide with publishing your newsletter or blog. Should I be filming myself telling you this, instead of asking you to read it?!
  • Industry news.  Certain businesses need to carry particular tasks at certain times of the year. If you recruit graduates, you might need a really good recruitment video to attract the cream of the crop. Think about when you’ll need to do this during the year, so you can plan it into your schedule and get it done in plenty of time.
  • Client testimonials. Think about specific products or services you want to promote. Then ask a client to give you a testimonial for each one, saying why they work with you and what benefits they receive.

How will you use videos to promote and grow your business this year?