A great way to add impact to your video is to incorporate motion graphics or in fact add your video to motion graphics.
Using graphics, you can embed your video clips and images inside place-holders. The place-holder might for example be something like a screen or the side of a 3D cube.
The graphic can then be given a range of motions to make the video more dynamic. For example a 3D cube could rotate or spin. The screen could move around and hover in different locations.
In addition to the place-holder for the video or image, you could also have text on screen to highlight key information. Like the video place-holders the text can be animated to appear more dynamically.
See example below to get an idea of what can be achieved.
The cost of the motion graphics and animations will of course depend on your requirements. The example above is a template design meaning that once developed, it is much easier, quicker and less expensive to embed your video and text and produce the video. Costs for using templates can be anything between £187 to £500 depending on their complexity and changes required.
Not all motion graphic templates will suit your needs in which case we can tailor make them for your video.
Sous Productions really enjoyed filming a conference for Albany Software at the Microsoft offices in Victoria, London (despite the 5am start to the day)! My crew Andy and Michael of course did a fantastic job and event seemed to go extremely well for the client.
Albany put on a good show and they were great fun to work with too. Georgia definitely knows her stuff and set an excellent tempo, Becky made it all happen and Peter did a sterling job helping us with interviews.
Have to say how impressed I was by the customer service provided by the wonderful girls on the reception desk in the Microsoft conference centre in Victoria. They definitely made our job a whole lot easier by hastily organising parking etc for us.
We delivered a 3 Camera shoot designed to cover all the presentations in full as well as all the coming and goings at break-time and lunch. I think we got through something like 15 or more vox pop interviews during the breaks to gather some opinions on the event and of the products.
Now got to get on with the editing.
Video testimonials are very popular at the moment and for good reason. They are a great way to show your prospects why you are a good firm to do business with.
A video of your clients saying good things about you is extremely compelling and a great way to convert prospects to customers.
When budget is tight then companies tend to keep the video to just the clients talking. While they do still work they can come over as a bit flat and lacking in interest.
Here are a few things you can do to enhance your client referral video:
- Add in images or video of your company or your products to add context to what is being said by your clients.
- Consider adding in some comment from you the business leader or some of your staff. It’s OK to include yourself in the video as long as it isnt just you.
- Add in a low background music track (royalty free) to add some interest and tempo to the video.
- Use a professional voice-over to fill in some key marketing messages and provide the video with some story and structure. It doesnt need to be very much voice-over. Just enough to add some interest and story line.