Sous Productions have created you an amazing video production about your business but now what do you do with it?
While there are many sites on which you can host your company videos, two of the most commonly used are YouTube and Vimeo. So which is the best one for you?
Well it is not for me to say what is best for your particular business but I can highlight a few points which might be important to your thinking.
Key things to consider:
YouTube is free but as a business, to use Vimeo, you need to have a business account which comes with a small fee. As all my readers are in business I think we need to look at the following key points on that basis.
- Vimeo has a smaller audience than YouTube. Is that important to you?
- As you enter both sites, Vimeo has a distinctly more professional look and feel.
- Vimeo has no adverts.
- Vimeo allows you to pick literally any frame from the video as the placeholder. YouTube offers only three random choices.
- Vimeo does not tend to have any inappropriate videos presented alongside the video you are watching
- Vimeo videos are not thought to be ranked as highly as YouTube videos in internet searches.
- Vimeo does not currently allow you to upload a transcript or caption file like you can on YouTube.
- YouTube is considered the second most used search engine on the web so gets a lot of traffic and more people are likely to find your videos.
- YouTube displays other videos when your video finishes. These could sometimes be inappropriate to your viewers or maybe worse, they could be your competitor’s videos.
- YouTube and Vimeo both offer a whole range of very similar tools such as being able to add enhancements, view analytics, tailor the video player, embed and share your videos. They are both good but just approach the options slightly differently so for those elements it will really come down to which approach you prefer.
- Vimeo has a more extensive set of options for managing your videos such as Portfolios, Channels and Albums allowing you to adjust privacy settings and add branding and descriptions to them.
YouTube does a great job for most companies and I really don’t think you could be without it if you are keen for your video to be found through internet searches.
YouTube is free so it is almost a no brainer. However, you will have to accept some consequences. Most importantly your video will sit within a massive database of videos from all corners of the world across all sorts of topics. Not all of them will be of the quality of yours!
If you are a company interested in projecting a professional brand presence then YouTube might sometimes give you palpitations like when the end frame of your video promotes the latest teenage prank or the hottest new gangster rap video or worse still, a video belonging to your competitor.
As a business, the monthly fee on Vimeo shouldn’t really be an issue. In return for the fee you really do get a lot of excellent benefits.
I find the general look and feel of Vimeo much cleaner and more professional. The video content presented on Vimeo is also typically of a higher standard. You have much greater control over how you organise and present your videos all of which helps you maintain brand control.
For me I have ended up using both products for specific reasons. I use YouTube for search ranking and for any video that needs captioning (also helps with SEO) but I use Vimeo to provide me with a more controllable visual presence for my videos when I provide clients with links to view a video or specific album.
Good luck with your search.
Let me know if you use YouTube or Vimeo and which you prefer and why?
January 22, 2013 | Posted in "How-to" video, Case study video, Corporate video, Hints and tips, On-line video, promotional video, Showreels, Video for Business, Video marketing, YouTube video | By Duncan
YouTube is the second busiest search engine in use today. It’s where a lot of people now go to find answers to their questions.
If you’re putting your videos onto YouTube, you need to make it easy for as many people as possible to find them. Here are a few tips to help you help searchers find your YouTube video.
- YouTube Video title – include juicy keywords that people are searching for. Including the word ‘video’ is always a good idea and keep your title to 12 words or less.
- Tags – you can include tags in your YouTube videos. Make sure they are relevant to the content of your video and what people are searching for. Include at least 5 tags with each video.
- Video description – tell searchers why they should watch your video by writing an attention grabbing description. The description is what shows up in the list of search results, so you need to encourage people to click on your video instead of someone else’s. Put the most relevant information first, as only about the first 100 characters appear in YouTube searches.
- Use your YouTube videos as an SEO (search engine optimisation) tool by creating links back to your website. The more back links your website has, the higher it will appear in searches.
- YouTube likes videos with interaction. Encourage your colleagues and clients to ‘like’ and share your videos, as this will give your YouTube videos high rankings in searches.
- Create a YouTube channel for all your videos. Make sure your page reflects your company brand, with your logo and colours. Add some information about your business and a link to your website and social media pages.
Well produced videos are a great way to promote your business. Store them on YouTube so that prospective clients can find them and get to know more about what you do and how you can help them.
How do you use videos to promote your business?
Sous Productions have just created a new video production show-reel to reflect some of our new projects. Once we decided to put the clips together we thought it was a great opportunity to show how Adobe After Effects can add impact to your final video.
While we do feel that some of the flash bang whizz could detract from the quality video content, we also recognise that if you want to grab attention, sometimes you have to put it right out there by playing with some of the parameters of the video including colouring of the footage, laying in some effects and selecting the right music.
Adobe After Effects is not a video editing package. As the name suggests, it provides the ability to add effects after the main editing has been done. This does mean that it extends the overall editing time required.
It is not always simple to do either. Some effects may be the result of tuning multiple parameters and as such I guess it is not always apparent just how much time needs to be put in to create the finished results.
Most video productions for companies dont require much if anything in the way of after effects. For most productions it could all be too much of a distratction. Maybe some tweaking to the overall colour, putting in some text and possibly some interesting transitions but much of that can be done quite well in editing software.
Showreels such as our new one below do however provide a great opportunity to lay it on thick and we had great fun doing it. We hope it gives you some indication of what can be done. Hope you enjoy it too!
Sous Productions – Video Production Showreel
When we went along to film at the offices of our new client Wilson Partners it soon became very evident that this was a company with clear ambitions and a strong proposition strongly endorsed by their clients who took time out to come and say so on video.
It isn’t easy to come and be interviewed. All sorts of technology like lights, camera and mics all focused on you can be a bit daunting. Normally confident people can feel under quite a bit of pressure when put in this situation and as much as we are there to help relax them and ease them through the process, you really have to want to do it to put yourself through that scenario.
To me, thats why video tutorials work. They are real clients, using their own words and above all they are giving up their time to come and say great things about their service provider.
Each of the interviews were edited to stand on their own right as well as producing an overview version as a compilation of feedback. In each video we used footage shot around the offices of the team going about their normal day to day business (despite cameras pointing at them) to help add some visual context and interest to the video.
Interviews were filmed using 2 cameras. One as a close crop and the other slightly wider providing variety. One of the cameras was a Canon 7D which enabled us to film the interviews with part of the office in the background but in soft focus so that it added interest but wasn’t a distraction.
When filming around the offices we were conscious that for the most part, the team are busy sat at their PC’s so we used the track and dolly to run the camera along in a linear direction, providing a bit of motion and making the shots a little more dynamic.
The video was not a standalone project. Wilson Partners have now announced the unveiling of their new look website. The aim of the website is simple – to engage with clients and to win new business through providing visitors with a real feel for what makes Wilson Partners different. The compilation video we produced has pride of place on their home page. The other client testimonials are placed on a dedicated case study page as well as being dotted across the website, all contributing to providing that feel of being different.
Filming was great fun. Allan Wilson and the team are clearly professional people but they also have a sense for fun and know how to make the workplace enjoyable to be a part of. Behind the fun and smiles this is also a smart thinking, focused and well run business.
Here is the Compilation video.
If you are interested in having a client testimonial video produced for your organisation then please contact us for more information here.
Example of recent production:
This company video was filmed on the client location over 1 day. The video is designed to highlight the services of Sunspeed and to be presented via large screens on their stand at an exhibition. “The video was fantastic. People would stop at the stand to watch the video. We had a lot of positive feedback” said Sunspeed.
The video will now go on to be hosted via the company website. The next stage might be to add in some client interview content.
The video was filmed using a 3 man crew and a combination of professional HD cameras. The internal close up work was all done on a Canon 7D so that we could obtain a very high quality look and a very shallow depth of focus to the shots.
The outside work was filmed on a Sony PDW 700 mounted on to a Jimmy Jib to provide an unusual and dynamic set of shots that we just would not have been able to achieve off a tripod.
The client feedback:
“When Sunspeed decided to venture into the unknown territory of video production we looked for someone who had a tried and tested portfolio but also a personable approach, vital to gain the best from the participants.
Sous Productions exceeded all our expectations and made the shoot day fun and interesting; the results speak for themselves.
We are confident in recommending Sous Productions to deliver results.”
Ann Jermy – Sunspeed