Category Archive: “How-to” video

Mar 13

How Do You Create An Online Presence With Videos?

Do you have an online presence? Can your clients and prospective clients find your business when they’re looking for a solution to their problems? These days, it’s vital for all businesses to have a presence online, no matter what business you’re in. One of the simplest ways to create this presence is through videos. Here …

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Permanent link to this article: http://www.sousproductions.com/how-do-you-create-an-online-presence-with-videos/

Jan 22

YouTube video – How to optimise your videos

YouTube is the second busiest search engine in use today. It’s where a lot of people now go to find answers to their questions. If you’re putting your videos onto YouTube, you need to make it easy for as many people as possible to find them. Here are a few tips to help you help …

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Permanent link to this article: http://www.sousproductions.com/youtube_video_optimisation/

Dec 19

Create Your Video Plan for 2013

Successful marketing is carried out on a regular basis and is integrated – with all the different marketing you do pulling in the same direction. If you use videos as part of your marketing mix, you need to plan how best to use it, to get the best effect. As we near the end of …

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Permanent link to this article: http://www.sousproductions.com/create-your-video-plan-for-2013/

Nov 26

How do you create a powerful client case study video?

Case study videos are a super effective way to promote your business. Any kind of case study is a great way of demonstrating to prospective clients how you can help them in the same way. It will show people the type of results they can expect from working with you. Creating case study video is …

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Permanent link to this article: http://www.sousproductions.com/client-case-study-video/

Nov 25

Video Testimonials – Why film client testimonials when you can write them?

Testimonials are a great way to grow your business. If you ask your clients to tell others why they work with you – what benefits and value they get and what they like about you – you will find it much easier to persuade prospective clients to work with you. You could use written testimonials, …

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Permanent link to this article: http://www.sousproductions.com/video_testimonials/

Jul 22

Using After Effects to add impact to video

Sous Productions have just created a new video production show-reel to reflect some of our new projects. Once we decided to put the clips together we thought it was a great opportunity to show how Adobe After Effects can add impact to your final video. While we do feel that some of the flash bang …

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Permanent link to this article: http://www.sousproductions.com/after-effects/

Apr 25

Video Marketing: Seven Simple Steps To Writing For Reading On Camera

I thought this was an interesting article by Rick Dearborn of MarketVid (April 13, 2012) as I have seen various situations of companies looking to save on budget by writing their own scripts and the results having something of a limiting impact on the final video.   Rick says …. Most marketers are already good writers. …

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Permanent link to this article: http://www.sousproductions.com/video-marketing-seven-simple-steps-to-writing-for-reading-on-camera/

Jan 29

Using motion graphics to add impact.

A great way to add impact to your video is to incorporate motion graphics or in fact add your video to motion graphics. Using graphics, you can embed your video clips and images inside place-holders. The place-holder might for example be something like a screen or the side of a 3D cube. The graphic can then be given a …

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Permanent link to this article: http://www.sousproductions.com/motion-graphics/

Jan 28

Client Video Production – Behind the scenes

Sous Productions in action

Sous Productions were commissioned by IT server relocation firm, Sunspeed; to produce a corporate video to show the quality of their services, especially the care and attention taken in the de-install and transportation of PC’s and servers. The challenge was we could not film the de-install within a real working server room. Far too risky. Instead we had …

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Permanent link to this article: http://www.sousproductions.com/behind-the-scenes/

Nov 02

Simple tips to enhance client testimonial video

Video testimonials are very popular at the moment and for good reason. They are a great way to show your prospects why you are a good firm to do business with. A video of your clients saying good things about you is extremely compelling and a great way to convert prospects to customers. When budget …

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Permanent link to this article: http://www.sousproductions.com/simple-tips-to-enhance-client-testimonial-video/

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