I’ve written before about creating video testimonials – an ever popular, audio and visual way of showing what your clients get from working with you – so here are some quick tips to get you going and to help you get it right.
- Location, location, location. If you want to film more than one of your clients, save time and money by getting them together at the same time and location. Think about inviting them all to your offices on the same day. Make an event of it, by putting on a bit of lunch or a free seminar for your clients. If you’re already running a seminar or celebration event, to which your clients have been invited, do the filming on the same day.
- Formal vs informal. Formal interviews can give a really professional look – as in the video we created for Wilson Partners but the lights and crew can make it a bit more stressful for your client. You might find it easier to persuade nervous clients to be filmed If you create a more relaxed, informal style of filming with no lights, Click here to watch a more informal style of testimonial
- What do you want clients to say? Spend some time planning the questions you will ask your clients. Think about the objective of your video – what do you really want the viewers of the video to hear? When you know this, you’ll be able to work out the questions you need to ask. It can help if you tell your clients what you’ll be asking them in advance, so they have a chance to think about this before they arrive but encourage them not to script the answers. it will come over as unnatural and it often stresses them when they cant remember the answer word for word. Much better if they answer off the cuff!
Spend some time planning how, where, what and who you’re going to film and your clients will help you create a really powerful tool to grow your business and find even more happy clients.
How will you create a video testimonial for your business?
Contact us for more information on making a testimonial video for your company.
Do you have an online presence? Can your clients and prospective clients find your business when they’re looking for a solution to their problems? These days, it’s vital for all businesses to have a presence online, no matter what business you’re in. One of the simplest ways to create this presence is through videos. Here are some of the issues you need to consider.
Provide answers. Many people search the internet for answers to their questions – solutions to their problems. Providing the answers they’re looking for can help build your reputation. ‘How to’ and training videos show up well in Google searches, so think about how you can use them for your business. What tips or advice can you give to viewers? Can you create a short video demonstrating how to use your product or service?
DIY or not? While can you can have videos professionally produced, you can easily create your own. If you take the DIY route, carefully consider the impact it could have on your brand. You need to make sure you create the best video you can, or it could reflect badly on your brand. If you’re known for giving out quick tips, then a poorer quality video is fine; if you’re working on building up a quality reputation, you need to make the investment that you can afford, to create the right impression.
Hosting. Where do you put your video? Obviously they need to appear on your website and there are hosting sites you can use for storing them. YouTube and Vimeo are the two main sites I recommend for hosting (others are available!) The one you use depends on what you need, the number of videos you want to host, how long they are and a number of other criteria. Even if you self-host your videos, you should also consider using a site such as YouTube or Vimeo, for SEO (search engine optimisation) reasons, to help build up your online presence. I’ll write another blog about the differences between YouTube and Vimeo.
SEO. Make sure you optimise your videos so that they can be easily found by the search engines. Include keywords (phrases that people search for, which are usually based around their problem) in the title of the video, the description and tags. If your videos are training tips on how to use your products, and your customers know where to find them, then you don’t need to worry about this too much. However, optimisation is vital if you’re using your videos for sales or to drive traffic and visitors to your website.
How will you use videos to create an online presence for your business?
January 22, 2013 | Posted in "How-to" video, Case study video, Corporate video, Hints and tips, On-line video, promotional video, Showreels, Video for Business, Video marketing, YouTube video | By Duncan
YouTube is the second busiest search engine in use today. It’s where a lot of people now go to find answers to their questions.
If you’re putting your videos onto YouTube, you need to make it easy for as many people as possible to find them. Here are a few tips to help you help searchers find your YouTube video.
- YouTube Video title – include juicy keywords that people are searching for. Including the word ‘video’ is always a good idea and keep your title to 12 words or less.
- Tags – you can include tags in your YouTube videos. Make sure they are relevant to the content of your video and what people are searching for. Include at least 5 tags with each video.
- Video description – tell searchers why they should watch your video by writing an attention grabbing description. The description is what shows up in the list of search results, so you need to encourage people to click on your video instead of someone else’s. Put the most relevant information first, as only about the first 100 characters appear in YouTube searches.
- Use your YouTube videos as an SEO (search engine optimisation) tool by creating links back to your website. The more back links your website has, the higher it will appear in searches.
- YouTube likes videos with interaction. Encourage your colleagues and clients to ‘like’ and share your videos, as this will give your YouTube videos high rankings in searches.
- Create a YouTube channel for all your videos. Make sure your page reflects your company brand, with your logo and colours. Add some information about your business and a link to your website and social media pages.
Well produced videos are a great way to promote your business. Store them on YouTube so that prospective clients can find them and get to know more about what you do and how you can help them.
How do you use videos to promote your business?
Successful marketing is carried out on a regular basis and is integrated – with all the different marketing you do pulling in the same direction. If you use videos as part of your marketing mix, you need to plan how best to use it, to get the best effect.
As we near the end of 2012, now is the time to plan your marketing for 2013 and in particular, how you’re going to use videos as part of the mix.
Here are some tips to help you create your plan.
- Key dates – what special events will take place next year? Will your business have a birthday or anniversary to celebrate? If so, put the dates into your diary now and think about how you can use videos to promote the events in advance; and how you can use a camera on the day. Perhaps you can ask some of your clients for testimonials as they enjoy a glass of bubbly to celebrate your success!
- Top tips – what advise can you give away to clients and prospects? If you look at what people need to know about what you do, you can plan to film a ‘tip’ each month. It could coincide with publishing your newsletter or blog. Should I be filming myself telling you this, instead of asking you to read it?!
- Industry news – certain businesses need to do things at certain times of the year. If you recruit graduates, you might need a really good recruitment video to attract the cream of the crop. Think about when you’ll need to do this next year, so you can plan it into your schedule and get it done in plenty of time.
- Client testimonials – think about specific products or services you want to promote. Then ask a client to give you a testimonial for each one, saying why they work with you and what benefits they get.
Do you need more ideas on how you can use videos to promote your business? Leave a comment telling me a bit about your business and I’ll send you some advice.
November 26, 2012 | Posted in "How-to" video, Case study video, Corporate video, Hints and tips, On-line video, promotional video, Uncategorized, Video for Business, Video interviews, Video marketing | By Duncan
Case study videos are a super effective way to promote your business.
Any kind of case study is a great way of demonstrating to prospective clients how you can help them in the same way.
It will show people the type of results they can expect from working with you.
Creating case study video is an even more effective way of spreading your message. A case study video will appeal to those who prefer to hear and see what someone else has to say, while a written case study can only be read so can be limited in its appeal.
An effective case study video needs to be well thought out and planned, to make sure that your client tells you exactly what you need to hear. If they are nervous about being filmed, having a structure will make the experience less of an ordeal for them.
A case study video is not the same as a testimonial video. A case study video is subtly more about the client that it is about you. Referral videos tend to be a series of clients talking about why they think you are good at what you do but a case study video is focused on one client and addresses the initial issue they faced in their business and how the solution (provided by you) is critical to what they do. A case study video will dive a lot deeper.
As an outcome, your prospects will develop empathy with your clients situation and appreciate the solutions you delivered. Challenges in business are common across many sectors, and reassurance will result from seeing similar issues or challenges in your case study example. Viewers will benefit from seeing how these challenges are being faced with the solutions you have created.
With that in mind, here are some questions you can ask:
- What was the problem you were struggling with, that prompted you to get in touch with us?
- Why did you choose to speak to us, instead of one of our competitors?
- What did we do for you? How did we solve your issue?
- What results did we achieve for you?
- How does that make you feel?
- Is there anything else you’d like to say?
There are lots of other questions you can ask; these ones are the basics that will help you produce a really effective case study that creates a story that your viewers can easily follow.
What do you do if you don’t get the answer you wanted? Ask the same question in a different way. You can keep doing this until you get the answer you were looking for – and you can edit out the bits you don’t want afterwards! Click here for question ideas.
Have you used video case studies to promote your business? Leave a comment here with a link to your video so we can see it too.